patronage
/ˈpætrənɪʤ/
noun
Britannica Dictionary definition of PATRONAGE
[noncount]
1
:
money and support that is given to an artist, organization, etc.
2
chiefly US, somewhat formal
:
support that is given to a business, library, etc., by buying its goods or using its services
3
often disapproving
:
the power to give jobs or provide other help to people as a reward for their support