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Timeline: The History of Mattel
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Timeline: The History of Mattel

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Written by
David Schepp
David Schepp is a veteran financial journalist with more than two decades of experience in financial news editing and reporting for print, digital, and multimedia publications.
David Schepp
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Like many iconic American companies, Mattel sprang from modest roots. Begun in a garage in 1945 by a husband and wife and their friend, the company—then known as Mattel Creations—had yet to embrace toy making as a way to success. That changed in 1947 with the introduction of a toy ukulele that was designed to make learning music fun for children.

In the years that followed, a few other popular products debuted and helped the company to grow, but it wasn’t until 1959 and the introduction of the Barbie doll that Mattel really took off. More big sellers soon followed: Chatty Cathy, the Ken doll, Hot Wheels cars, and more.

Barbie’s success allowed Mattel to go public, and in a few years, the company’s shares began trading on the New York Stock Exchange. The inflow of capital allowed Mattel to go on a buying spree, acquiring numerous other toys and toy makers around the world, helping to create the company we know today.

Explore the growth of Mattel, from its humble beginnings to the blockbuster Barbie film, in our presentation of the toy maker’s evolution in pictures.

David Schepp