Alfred Charles William Harmsworth, Viscount Northcliffe, (born July 15, 1865, Chapelizod, near Dublin, Ire.—died Aug. 14, 1922, London, Eng.), British newspaper publisher. After an impoverished childhood and a few attempts to make a quick fortune, he joined his brother, Harold Sidney Harmsworth (1868–1940), in publishing popular periodicals that formed the basis of Amalgamated Press, at the time the world’s largest periodical publishing empire. In 1896 he started the Daily Mail, one of the first British newspapers to popularize its coverage to appeal to a mass readership. He also founded the Daily Mirror (1903) and bought The Times (1908), transforming it into a modern newspaper. His influence was greatest in shifting the press away from its traditional informative role to that of the commercial exploiter and entertainer of mass publics. He has been considered the most successful publisher in the history of the British press.
Alfred Charles William Harmsworth, Viscount Northcliffe Article
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The Times Summary
The Times, daily newspaper published in London, one of Britain’s oldest and most influential newspapers. It is generally accounted, with The Guardian and The Daily Telegraph, one of Britain’s “big three” and has long been recognized as one of the world’s greatest newspapers. Founded by John Walter
newspaper Summary
Newspaper, a publication and form of mass communication and mass media usually issued daily, weekly, or at other regular times that provides news, views, features, and other information of public interest and that often carries advertising. Forerunners of the modern newspaper include the Acta
propaganda Summary
Propaganda, dissemination of information—facts, arguments, rumours, half-truths, or lies—to influence public opinion. It is often conveyed through mass media. Propaganda is the more or less systematic effort to manipulate other people’s beliefs, attitudes, or actions by means of symbols (words,
government Summary
Government, the political system by which a country or community is administered and regulated. Most of the key words commonly used to describe governments—words such as monarchy, oligarchy, and democracy—are of Greek or Roman origin. They have been current for more than 2,000 years and have not