Newspapers: Read All About It!

Question: The term market penetration in journalism refers to what?

Answer: Recording market penetration is a method of determining the success of a newspaper. By dividing the number of households that receive a copy of a newspaper by the number of total households in the area of the paper’s circulation, one can calculate the percentage of people who receive a newspaper and the average number of newspapers people receive. In the early 1900s these percentages were well over 100 percent in the United States. Since the late 1900s the percentage has dropped as low as, and lower than, 50 percent.

Question: The term op-ed is a shortened form of which phrase?

Answer: Though frequently mistaken for “opinion editorial,” op-ed is short for “opposite the editorial page.” The name is derived from the space where outsourced opinion pieces, rather than factual articles, are often placed in a newspaper.

Question: One of the first types of newspapers produced was the ancient Roman Acta diurna, which translates, in English, to what?

Answer: The Acta diurna, or “Daily Acts,” of ancient Rome were daily-published notices by the government to keep the public informed of goings-on. These notices were not published on paper but were carved into rock, stone, and metal and placed in public spaces.

Question: The British national newspaper The Times was first published in which year?

Answer: The Times was first published in 1785 and was the first publication to use the Times Roman font and the first to use the now-famous moniker for newspaper, “Times.” Others that have co-opted this name are The New York Times, The Times of India, and the Los Angeles Times.

Question: The printing press was invented by Johannes Gutenberg in which year?

Answer: Johannes Gutenberg developed the first printing press in the Holy Roman Empire in 1440. The printing press did not begin to spread throughout the world until the 1500s.

Question: The broadsheet newspaper format is known for having what?

Answer: The broadsheet newspaper format is the best-known and most-popular format for serious newspapers, with long vertical pages that are often folded over many times to keep the paper together. Newspapers such as The New York Times use this format.

Question: Which was the first newspaper published in the American colonies?

Answer: Publick Occurrences, Both Foreign and Domestick, published in Boston in 1690 by Benjamin Harris, was the first newspaper published in the American colonies.

Question: Which was the first newspaper to utilize advertisements for revenue and the “penny paper” format?

Answer: The Sun, in 1833, became the first newspaper to earn revenue from more than just the cost of the paper itself. It was the first “penny paper,” or paper that costs little for a reader but has advertisements throughout to generate revenue.