bloody shirt, in U.S. history, the post-Civil War political strategy of appealing to voters by recalling the passions and hardships of the recent war. This technique of “waving the bloody shirt” was most often employed by Radical Republicans in their efforts to focus public attention on Reconstruction issues still facing the country. Used in the presidential elections of 1868, 1872, and 1876, the strategy was particularly effective in the North in attracting veterans’ votes.