New Coke

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New Coke: Facts & Related Content

Written and fact-checked by The Information Architects of Encyclopaedia Britannica

Did You Know?

New Coke was similar to Diet Coke but was sweetened with high-fructose corn syrup.
The change in formula might have saved Coke tens of millions of dollars because it cut back on certain more-expensive ingredients.
Nowadays, when a product launch ends in disaster, it is often compared with or called "New Coke."

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