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W. B. Laughead
American businessman
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growth of Paul Bunyan legend
- In Paul Bunyan
…to a general audience by W.B. Laughead, a Minnesota advertising man, in a series of pamphlets (1914–44) used to publicize the products of the Red River Lumber Company. These influenced Esther Shephard, who wrote of the mythic hero in Paul Bunyan (1924). James Stevens, also a lumber publicist, mixed tradition…
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