Solomon Asch

Solomon Asch, all of whom greatly influenced the direction of Milgram’s academic career. Of particular interest to Milgram were Asch’s conformity experiments, which showed that individual behaviour can be influenced by group behaviour, with individuals conforming to group perspectives, even when choices made by the…

In 1946, Polish-born psychologist Solomon Asch found that the way in which individuals form impressions of one another involved a primacy effect, derived from early or initial information. First impressions were established as more important than subsequent impressions in forming an overall impression of someone. Participants in the experiment…

…example, the American social psychologist Solomon Asch has shown that a physically attractive person will tend to be judged as having many other desirable qualities. Asch also demonstrated that, in forming impressions of the personal characteristics of others, observers are most influenced by their first impression. The reason first impressions…