Alvah C. Roebuck

American businessman

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In Richard W. Sears
…a year he had hired Alvah C. Roebuck as a watch repairman and moved his business to Chicago. In 1887 Sears published a mail-order catalog offering watches, diamonds, and jewelry, all with a money-back guarantee. Two years later he sold his business for \$100,000 and moved to Iowa, intending to…
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In Sears
…to Chicago in 1887, hired Alvah C. Roebuck to repair watches, and established a mail-order business for watches and jewelry. The company’s first catalog was offered the same year. In 1889 Sears sold his business but a few years later founded, with Roebuck, another mail-order operation, which in 1893 came…
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